Chai Shai Chaishai with me
Sports

Looking for an official Lionel Messi Inter Miami kit? You must hold off until October.

It’s not hard to see a Lionel Messi game on TV in the States, but finding clothes that look quite like his is another story.

Inter Miami’s new star player won’t have his name on the team’s jerseys for sale until mid-October, which is also when the Major League Soccer season concludes. Official jersey manufacturer Adidas released a statement calling the $160 shirt’s popularity “truly unprecedented.”

That’s a problem for many retailers because the MLS online store can’t meet demand until mid-October.

An Adidas representative added, “We’re working swiftly to make sure that every fan who wants a jersey can obtain one online or at one of our locations.”

The arrival of Messi has provided a boost to the Florida team’s fortunes. Soccer.com, which reported selling six months’ worth of fake Inter Miami jerseys in one day when Messi revealed his intention to come to the US in June, is still sold out.

Billy Lalor, senior director of consumer marketing at Soccer.com, told, “After that, Adidas allowed us to place a new order to be expedited through production.” Adidas has managed to shorten the time it takes for a factory order to travel through the supply chain and reach a market from six months to three.

Fans, however, will not go without a reward. Lalor noted that the Messi T-shirts that Soccer.com has on sale had “sold pretty well.”

Adidas has previously had trouble keeping up with Messi fever, having run out of his Argentina kit around the world after the team won the World Cup in 2014.

Adidas’ bottom line benefited greatly from the World Cup. The fourth quarter of 2022 was a banner one for Adidas, with “event-related sales” of $424 million and a 30 percent increase in sales of soccer gear compared to the same period in 2021.

Messi craze

Messi scored the game-winning goal in extra time in his debut with Inter Miami. Sports analytics firm Zoomph reports that a video clip of that moment provided by the MLS received over 214 million views and over 15 million social media engagements, despite the fact that Apple TV does not publicly release viewership data.

His addition is also anticipated to benefit Apple’s MLS Season Pass streaming service. Sources within the industry told Sports Business Journal that there are “approaching 1 million subscribers” to the subscription package, and the business anticipates “that number to balloon even further once Messi starts playing.”

Messi will next play for Inter Miami on Tuesday night in their second Leagues Cup fixture, a contest against Atlanta United. There are some ticket options left.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button