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Pizza Hut experiments underground deliveries prior to the release of ‘Teenage Mutant Ninja Turtles’

According to the company’s announcement, Pizza Hut delivered its namesake dish to a small number of New York City subway riders as a tribute to the Teenage Mutant Ninja Turtles’ favourite snack.

According to a press statement, the temporary underground deliveries were meant to promote the upcoming film “Teenage Mutant Ninja Turtles: Mutant Mayhem,” which is set to premiere in theatres on August 2.

Since the ’90s, Pizza Hut has had a close relationship with the Teenage Mutant Ninja Turtles franchise. “It was a no-brainer to bring them back together for a new generation,” said Lindsay Morgan, Pizza Hut’s chief marketing officer, in a press release.

Morgan explained that they wanted to incorporate “modern touchpoints” and “a fun, creative take on pizza deliveries” while also paying tribute to the Turtles’ roots and their love of pizza.

A lucky few New York City pizza fans were able to try out the novel ordering system by sending the turtle emoji to a designated number.

Pizza Hut announced in a press release that customers may text in an order and receive their food “within minutes” at designated pizza drop zones located in a subway station.

Subway riders at Union Square station might have their pizza delivered through text message, as seen in a YouTube video posted by the pizza firm.

The ninja turtles’ fictitious lair in the New York City sewer system was alluded to in the underground delivery test.

In the past, Pizza Hut has helped promote movies set in the Teenage Mutant Ninja Turtles universe.

According to MTV, in 2014, the business debuted a life-size replica of the turtles’ pizza-throwing vehicle at the San Diego Comic-Con. The van made an appearance in the 1980s and 1990s animated series based on the characters.

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