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TikTok rivals Elon Musk’s X with text-based posts.

For the first time, users of the video-sharing app TikTok will be able to publish text-only content, posing a direct threat to Elon Musk’s struggling microblogging platform X (previously Twitter).

The video-sharing website announced the new post format on Monday, saying it will provide more “options for creators to share their ideas and express their creativity.”

“To encourage more expression on TikTok, we’ve introduced text posts as a new kind of user-generated content. These posts serve as an outlet for the kind of textual creativity that has previously only been seen in comments, subtitles, and video descriptions,” the business stated in a statement.

Now users may publish and discuss “stories, poems, recipes, and other written content,” which can be altered with the use of audio, stickers, and background colors, among other options.

TikTok’s text posts present the most direct competition yet to the X platform, as users will soon be able to tag other accounts and add hashtags related to trending subjects.

While Musk’s takeover of X in October led to widespread layoffs, a precipitous reduction in advertising revenue, and contentious modifications to the platform’s verification policy, the latest action by TikTok, owned by China’s ByteDance, may prove to be another knock for Musk.

Meta, Facebook’s parent company, introduced a competing social networking site called Threads earlier this month. In its first week of availability, Threads attracted more than 100 million new users.

On Monday, Musk changed Twitter’s name and design to reflect its new identity as X.

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