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What to anticipate from Apple’s iPhone 15 announcement

(Qnnflash) — It is anticipated that Apple will unveil its iPhone 15 series on Tuesday during the company’s customary September keynote event, perhaps marking the most significant alteration to the phone’s design in the past 11 years.

The forthcoming press event, which Apple has alluded to with a slogan invoking a sense of awe, is scheduled to occur at the corporate headquarters of the firm in Cupertino, California. The event will be broadcast live on Apple’s official website, commencing at 10 a.m. in the local time zone.

While the yearly iPhone event has followed a predictable pattern, unveiling minor enhancements in battery performance, camera technology, and screen quality, Apple is anticipated to offer USB-C charging functionality to its mobile devices for the very first time this year. The potential outcome of this adjustment is the optimization of the charging process across a wide range of devices and brands.

However, in order to incentivize users to upgrade, the company will need to showcase more than simply a novel charging technology. In the preceding month, Apple experienced a decline in sales for the third consecutive quarter. The revenue generated from iPhone sales amounted to $39.7 billion for the quarter, indicating a decrease of around 2% compared to the previous year.

The following information provides a further overview of what might be anticipated:

A significant modification to the charging

Apple has previously transitioned its iPads and MacBooks to employ USB-C charging, but it is now opportune for the corporation to consider implementing this shift on iPhones. The decision would be implemented within a timeframe of less than one year following the European Union’s endorsement of legislation mandating the inclusion of USB-C charging compatibility in smartphones, tablets, digital cameras, portable speakers, and other compact electronic devices by the year 2024. The primary objective of this novel legislation is to reduce the quantity of chargers and cords that consumers are required to manage upon acquiring a new item. Additionally, it seeks to enable users to utilize devices and chargers interchangeably, even if they originate from distinct manufacturers.

According to Ben Wood, an analyst at CCS Insight, this can be considered one of the most significant alterations to the design of the iPhone in recent years. However, in actuality, it can be observed that this change is not particularly groundbreaking or revolutionary.

In a public statement, Greg Joswiak, the senior vice president of worldwide marketing at Apple, emphasized the significance and widespread usage of the Lightning charger, which is specifically engineered to facilitate expedited device charging. However, he acknowledged the necessity of adhering to the European Union’s directive. The Lightning charger was first presented in 2012.

The transition to USB-C is anticipated to bring forth a proliferation of charging peripherals, potentially available in a diverse range of colors. There is a potential likelihood that iPhone owners may want to purchase a USB-C wall adapter due to the presence of a distinct connector size.

Other characteristics of the iPhone 15

There have been rumors suggesting that the complete iPhone 15 series would incorporate “Dynamic Island” functionality, which serves as an interactive hub for alerts, notifications, and other controls. This feature is expected to replace the notch located at the top of the device’s screen. The aforementioned tool was introduced on the premium iPhone 14 Pro versions in the previous year.

According to a report from Bloomberg, it is anticipated that the iPhone 15 Pro and 15 Pro Max models will receive several new features, despite the existence of limited reports regarding other entry-level iPhone models. The proposed enhancements encompass the integration of a periscope lens oriented towards the back, thereby enabling an increased optical zoom capability. Additionally, the incorporation of a titanium case is intended to reduce the weight and thickness of the device by up to 15%. The anticipated inclusion of Apple’s latest A17 chip, utilizing 3 nanometer technology, in the Pro versions is likely to result in enhanced processing speed and improved battery longevity.

The presence of the Apple logo in the event invitation suggests that the upcoming lineup will be available in a variety of novel colors. These hues are believed to include navy, as well as refreshed variations of gray, white, and silver.

Updates for Vision Pro

In the month of June, Apple unveiled the Vision Pro, a mixed reality headset that the corporation asserts will initiate a novel epoch of “spatial computing.” According to Yoram Wurmser, an analyst at Insider Intelligence, it is anticipated that the corporation will generate anticipation for its 2024 launch by providing hints about “new features and deeper collaborations.” There is also the potential for Apple to make an announcement regarding the disclosure of a certain date for product launch. The headset seamlessly integrates both virtual reality and augmented reality, a technological innovation that superimposes virtual graphics onto real-time video of the physical environment. The introduction of the headgear is Apple’s most significant and potentially precarious product launch in recent years.

Upcoming software releases, Apple Watches, and AirPods

The firm traditionally introduces its most recent iterations of Apple Watches in conjunction with the annual release of the iPhone. Therefore, it is probable that we will witness the introduction of the Apple Watch Series 9 and potentially the unveiling of the Ultra 2 smartwatch, which represents the next generation of their durable wearable device tailored towards dedicated sports fans. Based on a report by Bloomberg, Apple is now engaged in the development of a comprehensive overhaul of its wristwatch, anticipated to be released as the Apple Watch Series 10 in the upcoming year. Consequently, the improvements expected for the current year are projected to be comparatively minimal in nature.

Furthermore, Apple is anticipated to unveil its forthcoming iteration of AirPods, accompanied by a novel charging case that will be compatible with USB-C cables. It is highly probable that Apple will make announcements regarding the release dates of its forthcoming operating systems for the iPhone, iPads, Mac computers, and Apple Watch.

During the month of May, Apple unveiled several new features that will be introduced in iOS 17. These include an enhanced autocorrect system that offers improved accuracy, the introduction of Live Voicemail, which enables real-time transcription of incoming messages, and the implementation of a NameDrop tool that facilitates contact information sharing by bringing two iPhones into close proximity. In addition, the phone application on the iPhone will relocate the hang-up button to the lower right corner of the screen, along with other functionalities.

What not to anticipate

According to numerous analysts, it is widely speculated that Apple will not introduce any new iPads or Mac computers until the month of October, as the focus is expected to be on the much-anticipated arrival of the new iPhone. Despite the intensified efforts of competitors such as Samsung and Google in the development of foldable devices, it is anticipated that Apple will not introduce a comparable iteration during the upcoming autumn season.

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